Elon University Business Fellows recently embarked on an eye-opening Winter Term trip to the United Arab Emirates, exploring Dubai and Abu Dhabi. This immersive experience provided students with unique insights into the region’s strategic investments, innovative spirit, and the profound role of relationship-driven business practices in its burgeoning global economic influence.
Unveiling the UAE’s Economic Prowess
Students were particularly struck by the strategic foresight behind the UAE’s economic success. Alexa Sarmiere ’27, a finance major, noted, "Seeing Dubai’s port and realizing how carefully they invest in vital industries was an eye-opener. It’s not just luck that made the United Arab Emirates wealthy—it’s strategic decisions and a forward-thinking mindset."
The Power of Personal Connections in Business
A significant revelation for the students was the paramount importance of personal relationships in UAE business dealings. Sarmiere observed, "One of the biggest differences I saw is how personal connections shape every deal. Here, negotiation focuses on trust and loyalty, which is different from the performance-driven approach we often see in the U.S."
Innovation and Cultural Fusion
The trip also showcased the UAE’s innovative spirit and its ability to blend global branding with local culture. Skylar Zimmerly ’27, an entrepreneurship major, highlighted a visit to Sweetwater MEA:
- "Seeing their Adidas collaboration with a local restaurant was such a unique blend of global branding and local culture."
- "It felt like a glimpse into my dream career, where storytelling and international perspectives collide."
Embracing Cultural Richness
Beyond modern business, students immersed themselves in the UAE’s rich cultural heritage. Sarmiere recounted her experience in the souks:
- "The souks were incredible. We talked with shop owners about their family businesses, and they remembered us when we returned."
- "That sense of community is woven into everyday life."
The visit to the Grand Mosque in Abu Dhabi also left a profound impression, with Sarmiere describing it as "breathtaking" and inspiring to see people from all backgrounds welcomed into a sacred space.
Strategic Investments in Healthcare
The Fellows also witnessed the UAE’s commitment to innovation in healthcare, exemplified by Cleveland Clinic Abu Dhabi. Sarmiere commented, "They’re pushing boundaries here just like they do in business. It’s fascinating to see so many sectors innovating simultaneously."
Key Takeaways
- The UAE’s economic success is rooted in strategic investments and a forward-thinking mindset.
- Personal connections, trust, and loyalty are fundamental to business negotiations in the UAE.
- The region successfully integrates global branding with local cultural elements.
- Cultural heritage and community are deeply interwoven into daily life and business.
- The UAE is actively innovating across various sectors, including healthcare.
Lasting Impact and Future Perspectives
The trip profoundly impacted the students’ career aspirations and global outlook. Zimmerly shared, "I never really considered moving abroad, but after talking to Elon alumni in Dubai, I can definitely see myself exploring international opportunities. This trip changed my perspective entirely."
Notable Visits and Faculty
The Fellows visited a diverse range of locations, including:
- American University of Sharjah
- Armani Hotel at Burj Khalifa
- Cleveland Clinic Abu Dhabi
- Dubai Chamber of Commerce
- Grand Mosque in Abu Dhabi
- Sweetwater MEA
The trip was led by faculty members:
- Scott Hayward, Associate Professor of Management
- Elena Kennedy, Doherty Emerging Professor of Entrepreneurship and Associate Professor of Entrepreneurship
- David Moura, Lecturer in Management
- Vaishali Shah, Lecturer in Finance
